CTB Design
 
Flying Woman
Some people think in words.
Others think in pictures.
I'm a picture person.

I’ve always been drawn to things visual.
At school I excelled in art, and enjoyed it enough to take an extra subject, textile design, where I not only came first, but discovered my love for design. Then, after travelling for five years to see the world, I returned to Cape Town to study Graphic Design at the AAA School of Advertising. My passion was undiluted and I finished the course as the top student.

I got my first design job in 2000 and over the next few years I worked at big global agencies as well as small boutique studios, designing for large corporate clients as well as one-person businesses. In 2006 I left Cape Town and have since worked from my (not so new) home town of Plettenberg Bay.

I have been fortunate to have received briefs that are constantly challenging and refreshingly varied. Drawing on different kinds of inspiration and using a variety of tools such as typography, photography, illustration, colour and a strong sense of space, I aim to create clear, conceptual and visually strong designs.
 
I am influenced by people, places and everyday situations, by man-made shapes and natural forms; I look at neutral colours and vivid brights, at textures and light; I’m inspired by contrast and mystery, by life and the ever-changing mix it throws at us. This all finds a way into my work.

From simple and clean to chaotic and busy, my portfolio is diverse and my designs highly versatile. This is a necessity for me because it keeps me energized, and a benefit for my clients because it keeps the work unique.

I work with my clients to understand their objectives and maximise their brand’s potential, adapting my style and tone to match each job’s needs. I am involved throughout the process, from initial concept through to finished artwork and printing, if a client wishes. I commit myself to each project, not just because it’s good business but because I find it hard to detach myself.

Every job or personal project is an adventure; an opportunity to explore, a chance to engage and inspire, to have fun, to fulfil my passion. I am incredibly fortunate to do for a living what I love doing in life.
Caitlin